Since its establishment, Gold East and Gold Huasheng Paper have firmly adhered to the concept of sustainability. The companies have made impressive progress in enviromental protection; high efficiency, low waste, and low emissions, leading to clean production process and becoming the benchmarks for paper industry. To achieve sustainable development, as a member of the Global Village, companies are commited to; 

• Use only ECF and TCF Pulp.

• Maintain ISO 14001 & PEFC Accredited Certification.

• Reduce waste materials.

• Use enviromentally friendly raw materials.

• Require all pulp to originatefromplantation trees.

• Implement recycling technologles with endeavours to save resources.

The parent company, APP China is an active advocate and practitioner of "Plantation-Pulp-Paper" Integration. Supported with abundant financial resources and advanced technology, as of December 2006, company has invested over US$400 million in more than 741,000 acres of fast-growing, high-yield eucalyptus plantations in 10 provinces and autonomous regions in China, as well as world-class pulp and paper mills in China, achieving internal industrial integration.